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Clifford Chance Create+65 Lab

I was hired to build the firm's first innovation lab, Create+65, from the ground up.

Over 18 months I established the brand in the marketplace and led a variety of projects and collaborations.


Notable external projects included the Automation Academy, a fresh new training course which teaches lawyers how to automate their work, and the VIMA Solutions, a set of automated financing docs for start-ups and investors.

My team ran client workshops, lawyer workshops, events and technology research trips across APAC. We generated media coverage in nine countries.

Singapore Fintech Festival

I designed and led Clifford Chance's digital campaign for the Singapore Fintech Festival 2019.


The goal was to position the firm's Tech Group as approachable experts ahead of the curve. 

Inspired by the successful Youtube series, we filmed leading lawyers answering "Google's Most Searched Fintech Questions" and a series of prediction videos with 10+ fintech companies, including Grab, Amazon Web Services, Mastercard, Razer Pay, R3 and many others.

In 14 days, the campaign generated 20,000+ digital impressions.

Clifford Chance SaaS Business

I supported the strategy and business planning process for the firm's new SAAS technology business.

I designed and developed the SMCR Manager, a digital regtech tool bought by several asset managers.


Unilever Voice Product

As participants in Re.Hack, Unilever's hackathon environment, my team developed a voice recognition product prototype for Alexa.


We ran focus groups with potential users and helped Unilever better understand the possible uses of this new technology within their business.


Mayne Wetherell Transformation Strategy

I helped the firm create and execute a multi-year transformation strategy. The firm had already made some smart technology decisions, so we chose to focus on change management and adoption.

One of my favourite projects has been the rollout of iManage Work 10. We designed a fun gamified training which the lawyers loved. Engagement levels were high, and the users left the training feeling confident about Work 10.


Neota Logic Regtech Product

I designed a RegTech product to address the shortcomings of existing market solutions for Uncleared Margin regulations.

We pitched the product to major law firms, banks and technology providers and helped Neota Logic win the opportunity to explore a joint venture with a major law firm.


Plastic Promises Campaign

I coordinated a multifaceted campaign to hold WeWork accountable for false promises made about sustainability.


Following our impactful digital campaign and petition, WeWork introduced reusable meta cups and stopped using plastic cups at all locations, preventing millions of non-recyclable cups from going to landfills each year.


De Monchy Aromatics

I helped the management team pick a new ERP system.

I analysed existing business processes, documented the 'as-is state', then defined the business requirements and target 'to-be state'.

I led the vendor assessment and selection process. 

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